In partnership with the United Nations Industrial Development Organization (UNIDO), Business Women Forum nominated its members to participate in the training “E-marketing executive programme”, to enhance and empower the role of women and support the creation and growth of MSMEs. The training is held within the program “Promoting Women Empowerment for Inclusive and Sustainable Development in the MENA Region-Phase 11”, for Women Entrepreneurs in the North-Africa and the Middle-East, it began in mid-September and lasted for 10 weeks. The advanced online E-marketing course provided women-owned and women-led businesses with tools and analytical techniques to help them enhance and grow their businesses. In addition, the training introduced new opportunities to expand networks, raise money, and enter global markets adapting to the new evolving needs after Covid-19 that shifted the companies’ direction towards digital transformation.
At the end of the course, BWF’s members received “Trainer of Trainers” certificates in the e-marketing course. In addition, one of BWF members, Mrs. Rozan Khazandar, was selected to be a certified trainer with UNIDO.