The Business Women Forum -Palestine implemented training in the fields of digital marketing and photography for a group of female graduates in Hebron Governorate, with 30 training hours focusing on the theoretical and practical aspects, with the aim of helping the participants develop their abilities in the field of digital marketing, how to take professional photos and make promotional videos.
The training included many topics, such as e-marketing and its difference from e-commerce, e-mail marketing, designing marketing campaigns, digital media campaigns, social media management, targeting, ads design, creating a list of audiences for the page, and how to communicate effectively with the public.
The second part of the training focused on learning about the basics and rules of photography, elements of photography, how to process images and video clips in marketing campaigns by using smart phones or cameras and the simplest tools available. In addition to showing and teaching the beneficiaries how to use montage and other programs.
During the practical exercises, the participants were able to apply the concepts and skills that were acquired, develop social media marketing plans for, and implement photography or videos in a manner commensurate with the requirements of marketing via social media pages.
These trainings come within the framework of the Livelihood Initiative to Foster Employability and Entrepreneurship for Palestinians- LIFE Palestine project, which is implemented by the Business Women Forum in partnership with Action Against Hunger and funded by the Spanish Cooperation.